SSP 025: Communicate, Convince and Convert with Terry Lancaster


Todays guest is Personal Branding Speaker and #1 Best Selling Author Terry Lancaster.

Terry Lancaster is an entrepreneur, Personal Branding speaker, and the #1 best selling author of BETTER! Self Help For The Rest Of Us.
Terry helps salespeople and entrepreneurs create an army of buyers who know, like and trust you BEFORE they’ve ever even met you.

Terry can help you build your personal brand and find your authentic voice.

Terry has worked with thousands of successful businesses offering proven strategies for making the cash register ring and spoken to audiences at TedX, The National Association of Broadcasters, and the National Automobile Dealers Association.

Notes from the show:

If your in sales, your in the friend making business.
Sales is the greatest skill you could ever have.
Start thinking about the things you can control and the outcome will take care of itself.
We confuse being busy with being productive. There is no such thing as a good multi-tasker.
Concentrate and focus on one thing at a time. Chunk your tasks.
The most difficult thing about sales is getting caught in the outcomes.
We let an imaginary there and then screw up a perfectly good here and now. Stay in the moment.
Present moment clarity
Greatest life lesson is that hard work pays off.
If I don’t sell, I don’t eat.
Life doesn’t come to you but life is waiting for you if your ready to reach out and grab it.
You gotta fish when their biting.
Book Recommendations:
Smarter, Faster Better – Charles Duhigg
The Power of Habit- Charles Duhigg
Nice Guys Finish First – Doug Sandler
How to be a Sales Superstar – Mark Tewart
Greatest book ever written: How to Win Friends and Influence People – Dale Carnegie
85% of your success is dependent on your ability to communicate, convince and convert people to your way of thinking.
You can’t be a better salesperson without first being a better person.
The bigger the problems you solve the bigger the check
Your smartphone is the worlds greatest device for making friends, forming connections, for building an army of buyers, who know like and trust you before they’ve ever even met you.
The story you tell the world changes your world.
How to contact Terry Lancaster:
LinkedIn: Terry Lancaster

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**The Real M.Mason** A Sales Professional since 2000 but didn't begin to see success till after 2007 when I declared, decreed, and claimed I would become an Elite Sales Professional and put all my energy and effort into that goal. Upon completion which included lots of trial, error and failure as well as patience, maturity and success I felt driven to share my journey with others and in 2013 joined the Learning & Development Team as a sales trainer for AT&T. **Questions I'm Still Answering** **Wheres the Energy, Enthusiasm and Sense of Urgency in sales reps?** **Why do sales reps settle for mediocrity and complain instead of striving for excellence?** **Why do we insist on using the same old worn out methods from times past instead of upgrading to strategies that fit the context of todays customer and marketplace?** *How I Nerd Out* I nerd out on text books, audio books, podcasts, inspirational/motivation speaking; pretty much anything related to growth and development. *Things I Cant Live Without* My iPhone, iPad, MacBook, headphones, Evernote, 15 minutes of meditation a day. *People I Can't Live Without* My wife Michele, daughter Jayla and son Ashton. *Key Contributors* Grandfather who taught me the fundamentals of life. Basketball which taught me the importance of practice, repetition, and teamwork and a long list of authors that helped fill in the gaps. *What Drives Me* Doing everything I put my hands on with excellence. Motivating, encouraging, inspiring others to find and express the greatness that's already within them. Mastery.

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