SSP 016: Double Your Income with Cassie Parks

Todays guest is the lovely and talented Cassie Parks and the topic for today is “Double your income”.
Cassie started her career out in sales and is now a best-selling author Author of three amazing books Double your income,
“Marketing to Serve: The Entrepreneur’s Guide to Marketing to Your Ideal Client and Making Money with Heart and Authenticity” as well as Money Mindset for a Champagne Life: Money Management That Focuses On Investing In Your Happiness And Creating A Budget To Attract Abundance”
Cassie hosts two phenomenal podcasts available on iTunes: Manifest it now and Happy Ever After, so check them out.
Cassie is also a holistic life coach where she helps people release negative thoughts, beliefs and emotional pain so they recognize their worth and their ability to create the life they choose to live.
and as a business coach Cassie helps business owners identify where their action is out of alignment with their intention and helps them release negative thoughts and beliefs so they can attract the most powerful people and resources into their lives.
To connect with Cassie she can be reached at the following:

SSP 013: Dominate Your Industry With Promotional Products With August Wittenberg


Sales Pro’s, todays episode of the Smart Sales Pro is an interview with Chief Operating Officer of Say No More Promotions August Wittenberg.

August is going to tell us about his sales journey and how to use promotional products as an advertising tool as well as give us some life lessons that have come from being a sales pro.

Enjoy the show!

SSP 012: Life of a Sales Trainer with Keith Gardner


Sales Pro’s, todays episode of the Smart Sales Pro is an interview with Sales Training Manager Keith Gardner.

Its been said that Keith is a stylish professional with sales acumen enough for the entire room. A trainer could literally learn a lifetime’s worth of sales prowess from Keith, but the way he communicates it; by putting complex concepts into simple language is his true mastery as a trainer.


SSP 011: Life of a Sales Trainer with Steen Allard-Lawson


Sales Pro’s,

Steen is a teacher, trainer and coach of inside sales agents for Revana, a Teletech company for clients like AT&T and T-Mobile.
Steen has an extensive background in sales, marketing and adult education as well as a wealth of knowledge, experience and perspective on the life of a sales trainer and what it takes to be a great one.

SSP 010: SPIN Selling Explained

Welcome to the Smart Sales Pro Podcast.  My name is Michael Mason and Im so excited for todays episode. Todays topic is SPIN Selling.

Neil Rackham an author, consultant and academic who’s writing focuses on “consultative selling,” pioneered the method as well as wrote the book titled SPIN Selling back in 1988.

Rackham has been a consultant to executives and board members at more than 40 of the U.S. Fortune 500 companies, including IBM, Xerox, AT&T, Citicorp, GE, Microsoft, Oracle and I look forward to having him as a guest on the show in the near future.
Rackhams researchers studied 35,000 sales calls in over 20 countries, spanning 12 years and found that the most successful sellers are seen by their customers as consultants or problem solvers who are working in the customers’ best interest.

SPIN Selling proposes there are four types of questions. SPIN stands for :

  • Situation
  • Problem
  • Implication
  • Need-payoff

Situation Questions deal with the facts about the buyers existing situation.

Problem Questions ask about the buyer’s pain and focus the buyer on this pain while clarifying the problem, before asking implication questions. . These give Implied Needs.

Implication Questions discuss the effects of the problem, before talking about solutions, and develop the seriousness of the problem to increase the buyer’s motivation to change.

Need-Payoff Questions get the buyer to tell you about their Explicit Needs and the benefits your solutions offers, rather than forcing you to explain the benefits to the buyer.

Check out the podcast episode to learn more…….

For questions or to request a sales topic I can be reached at as well as on twitter and Facebook at smartsalespro.

SSP 009: The Path of a Sales Pro with the Sales Trainer Colby Johnson


This week on the Smart Sales Pro Podcast I interview Sales Trainer Colby Johnson.   We discuss his sales journey, his transition from Sales rep to Team Lead, Supervisor, Manager and Trainer as well as the qualities needed to put yourself in a position of leadership.

SSP 008: Double your referrals with the Sales Evangelist Donald Kelly


This week on the Smart Sales Pro Podcast I interview the Sales Evangelist Donald Kelly.  We discuss his sales journey, his perspective on the characteristics of a successful Sales Pro, the greatest lessons he has learned from sales and how to double your referrals the Sales Evangelist way!

Donald Kelly can be heard on The Sales Evangelist Podcast and reached at\smartsalespro .